about
Hi, I’m Sellyne — a brand designer and strategist based in Singapore.
Artobegin was born from my belief that design and art can bring clarity to ideas that matter.
Today, I use strategy and storytelling to help others express their purpose, build authentic brands, and connect meaningfully with their audience.
I’m a self-taught visual communication designer with formal training in Interior Design and Marketing.
My background across disciplines helps me see design as both strategic and expressive — where visuals don’t just look good, but tell a clear story.
Inspired by art, music, and everyday life, I explore different mediums — from sketching and painting to digital art, photography, and motion — to translate ideas into meaningful visual experiences.
evolving craft
1. Strategy
Brand Strategy & Positioning
Brand Purpose, Vision & Mission
Messaging Architecture
Value Proposition Development
Campaign Concepting & Strategic Content
2. Design
Visual Identity Systems (Logo, Colour, Typography)
Brand Guidelines & Design Systems
Brand and Marketing Collateral
Social Media Templates & Digital Assets
Website Design (WIX)
Event & Launch Branding
Print Collateral & Reports
Brand Refresh & Refinement
Email Marketing Design
3. Management & Consultation
Creative & Art Direction
Copy & Messaging Alignment
Client Consultation & Brand Advisory
Project & Campaign Management
Vendor Coordination (Writers, Photographers, Videographers)
Ongoing Brand Support